Showing posts with label Mistakes commited by marketers. Show all posts
Showing posts with label Mistakes commited by marketers. Show all posts

Tuesday, 13 March 2012

4 Costly Mistakes Done By Sellers

Putting the on the market before the home has been ready due to sellers impatient or is a procrastinator and that has pushed himself up against a moving deadline without getting the pre-sale work done. So it comes on the market with the horrible carpet or they are painting it while it goes on the market. Presentation makes everything good.so get the work done before marketing the property.

Improve the home for the neighborhood. This happens with additions, bump outs,and upgrades that make the home stick out from among its competitors so much

Price the home based on the seller what they wants to net. Sellers won't control the "sales" price. The market does. It doesn't matter what the seller wants, the price is determined by the black-and-white, matter-of-fact reality of the market.

When you hire professionals make sure that you're hiring a professional with a proven record. It will be good to hand over your largest asset

Once you decide to sell your house, it's no longer a home, but a commodity. It needs to be prepared , marketed , and priced as a commodity. People are going to come in to kick the tires, so to speak, and you can't get emotional about how they may or may not appreciate the nuances of your home of seven years.

There are plenty of resources (like this publication) and professionals, who are there to help you step over the pitfalls. Do the research early, and listen to that voice in your head and sell well.

Thursday, 16 February 2012

3 Biggest Mistakes Investors Make When Marketing Online

Online advertising would be an important strategy in marketing your real estate business. But in order to save you from losing thousands of dollars, you should be aware of the three biggest mistakes most investors make when marketing online.

Posting Time: The number one mistake that most investors make in real estate investing is posting online advertising at wrong times. All free online classified sites post ads at the top of the page and the old posts moves towards the bottom. If you have a habit of posting your ad at 6 in the morning, your post will never be on the first page and it wouldn’t get much exposure from the audience you target. Posting an ad early in the morning or late at night are the worst times to post ads. It would be a waste of time and your money. You should be aware of the time that most visitors surf websites. Both lunch time and after dinner most visitors would surf a lot. So, it’s the time you need to consider when posting your ads to generate maximum exposure.

Posting Format: Posting ads in the old format that gives the information on the property and phone number doesn’t get much exposure. This kind of ad doesn’t attract a reader and make him excited. You need to find an attractive headline providing the required information that will motivate them to contact you.

Create a Call to Action: Similar to the previous mistake, your ads should include a real call to action. Instead of using the old format (Tip – Call Don at 344-123-7568) you can use (visit us at www.rementor.com, email us at support@rementor.com for your free list of luxury properties in Massachusetts, or contact 800-649-0133 for more information)