Many say that generating leads for real estate is a numbers game but there are certain things that has to be done to make those numbers work for you and to improve your odds with less money spent.
What is the reason to generate leads? More the leads we get, more the business will be. If you don't generate leads, then you are out of your business. This applies to every business and you should make sure that the cost per lead ratio should be as low as possible. Lets discuss about the "Shotgun" vs. "Targeted" method for getting motivated sellers.
Shortgun
In Shotgun method, we buy a list of zip code and send mails to everyone on the list. This is otherwise called as "blind archery" because we are shooting arrows up into the sky hoping that it will hit something. The disadvantage is its impossible to find the minds of these people because each of these groups is psychologically different.
Targeted Approach
Finding the target list and writing a message to them addressing their situation would work much better than the shortgun method. You can get the list from foreclosure because they compile a fresh list every week. The money spent on a targeted message for a particular group is definitely worth more.
Thus you can get a lot of leads if you have the correct marketing strategy.
For more information about http://www.rementor.com/n-realestateinvesting.shtml.
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