Friday, 1 June 2012

Attract your sellers by uding Adcopy

If there is any secret to great real estate investment it would have to be amazing ad copy. The great ad copy can make or break any potential future in the industry. Knowing how to write is not a talent. However, anyone can write great copy.

You will learn that writing amazing ad copy is always a state of mind. You are talking to those people that may be reading your ad. Why should that person contact you? What do you offer that the others do not offer? Why does that seller or buyer need to contact you now?

Great ad copy is the best way for your canvas. Communicate with the buyer or seller as the words dance across the screen or paper. There are some tips that can help you make better ad copy
1.Try to have a unique selling proposition. Think of why you are better than your competition. Maybe you answer all your phone calls within 12-hours, or you will work with creative financing needs.
2.What type of seller or buyer are you trying to reach? What do they need? Why do they need ? What is that buyer or seller thinking? Walk a mile in their shoes, and then decide how you can best relate to your buyer or seller.
3.Many people have trouble writing. Try dictating into a talk recorder. You may find that you can easily get the copy you need when you speak it instead of write it first.
4.Confidence is important. People can smell insecurities a mile away, and no one wants an insecure real estate investor. You need to have confidence seeping from your pores.
Confidence allows the seller or buyer to trust that you trust yourself enough to get the job done.
5.Always allow your ad copy to sit for a few days. Come back after a couple days and see if the ad(s) still appeal to your senses.
6.Your competition can give you an insider look at what works and does not work in an area. Of course, never plagiarize or copy verbatim.Not only does it not work, but it looks tacky for you and your reputation.
7.Compare what works and what doesn’t. Of course, you will want to stick with what works. Remember that ads may work better at different times or seasons.

As you explore how to attract those buyers and sellers, you will discover great ad copy is an invaluable tool to have. Anyone can make great copy with a little patience and dedication.

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